How RiaMiranda Built Two Distinct Shopping Experiences on Shopify Fash

How RiaMiranda Built Two Distinct Shopping Experiences on Shopify Fashion & Modest Wear

customer experience Fashion & Apparel Modest Fashion & Hijabwear

How RiaMiranda Built Two Distinct Shopping Experiences on Shopify Fashion & Modest Wear

RiaMiranda is one of Indonesia’s leading modest fashion brands, known for its elegant silhouettes, thoughtful craftsmanship, and strong emotional connection with its audience.

As the brand grew, RiaMiranda expanded into two distinct lines:

RiaMiranda - accessible, everyday modest wear
RiaMiranda Signature - a premium line with limited pieces, runway-inspired collections, and a more curated shopping experience

Each line targets a different segment, with different expectations - yet both needed to live harmoniously within one Shopify ecosystem.

That’s where Expatify stepped in.

Feature.

Premium UI for RiaMiranda Signature

For the Signature line, we designed a bespoke UI approach with an editorial sensibility. The experience is built around carefully composed hero sections, strong typography, and generous spacing, creating a visual rhythm that feels closer to a lookbook than a conventional product catalog.

The result is a storefront that feels intentional, elevated, and collectible - reinforcing the premium positioning of the RiaMiranda Signature line.

Feature.

Non-Monotonous Visual Storytelling

Instead of repetitive grid layouts, we introduced:

Varied section compositions
Campaign-driven layouts
Content blocks that support narrative, not just conversion

This allows each collection to communicate its message clearly, without overwhelming the user.

Feature.

Custom Promotional Popup Experience

We implemented a custom promo popup system designed to surface available offers in a clean and well-organized layout. Each promotion clearly communicates its voucher value, minimum purchase requirement, and expiry date, helping customers make quick, informed decisions.

Rather than interrupting the browsing flow, the popup works as a supportive touchpoint-turning promotions into a helpful decision-making tool instead of an intrusive interruption.

The Challenge.

One Brand, Two Very Different Audiences

The main challenge wasn’t technical - it was experiential.

RiaMiranda needed:

Two catalogs with clearly differentiated positioning
A premium feel for Signature without alienating the core audience
A storefront that could communicate emotion, value, and storytelling — not just products

UI That Felt Too Monotonous

The previous experience didn’t fully express:

The exclusivity of Signature collections
The depth of storytelling behind each launch
The brand’s visual richness across campaigns

Promotional Messaging That Needed Better Timing

Promotions existed, but:

They weren’t contextual
They didn’t feel integrated into the shopping journey
Opportunities for conversion were being missed

Solutions.

Expatify redesigned and developed a custom Shopify experience centered around clarity, segmentation, and brand expression.

The Impact

Clear separation between mass and premium segments
Stronger emotional delivery for Signature collections
A shopping experience that feels curated, not generic
Promotions that are easier to understand and more likely to convert

Most importantly, the website now reflects how RiaMiranda wants to be perceived - thoughtful, elegant, and intentional.

Services.

Shopify Consultancy
UI/UX eCommerce Design
Custom Shopify Development
Promotional Experience Customization

RiaMiranda’s Shopify implementation shows that great eCommerce isn’t just about selling products - it’s about delivering the right experience to the right audience.
By designing two distinct journeys within one platform, expatify helped RiaMiranda turn their website into a true extension of the brand itself.

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