How HappyTeePee ID Launch a Unique Product Experience on Shopify

Courses customer experience Kids & Baby

How HappyTeePee ID Launch a Unique Product Experience on Shopify

HappyTeePeeID is more than just a store — it's a Reggio Emilia-inspired art atelier based in Jakarta, Indonesia. Since 2019, their mission has been clear: to let kids be kids.

In a world increasingly driven by structure and academic pressure, Happy Teepee offers children a much-needed space to rediscover the joy of play, mess-making, and creative freedom. Through their art and sensory classes, they empower children to express themselves in wild, wonderful ways.

But when everything's going online, Happy Teepee ran into challenges. Their vision of offering personalized, imaginative products was held back by a website that couldn’t keep up.

That’s where Expatify stepped in — to help craft a Shopify experience as expressive, intuitive, and joyful as the brand itself.

Feature.

Custom Booking Class

Happy Teepee’s art and sensory classes are now fully bookable through the website. We developed a flexible system that allows customers to browse available classes and schedules, choose a date and time, reserve and pay directly through the site, receive automatic email confirmations. This significantly reduces admin load while making it easier for parents to plan and participate in creative experiences.

Feature.

Custom Party Booking

Not only booking a class, customers also can book a party for certain classes. It will be a perfect solution for birthdays and group activities. They able to select their party package, customize their event, choose available dates, submit special requests.

The Challenge.

Manual Order for Customized Class
Customers had to place orders via WhatsApp or Instagram DMs to request personalization, which created bottlenecks and frequent miscommunication.
Limited Product Customization
The old platform didn’t support dynamic product options — preventing the brand from offering the playful, flexible product experience they envisioned.
High Drop-off Rates at Checkout
The lack of clarity and automation discouraged customers from completing their purchases.

Solutions.

To bring Happy Teepee’s values to life in the digital space, Expatify designed and developed a custom Shopify store built around three core pillars:

Interactive Product Customization
We implemented tailored product pages that let parents and gift-givers customize items directly — choosing colors, themes, and even adding their child’s name — all in a few simple clicks.
User-Centered Design
We built a mobile-first interface that reflects Happy Teepee’s playful identity while guiding users gently from discovery to checkout — much like the brand’s offline studio guides children through creative exploration.
Automated Order Capture & Fulfillment
All personalization details are now captured cleanly within Shopify’s backend, reducing back-and-forth messaging and ensuring accuracy in every made-to-order product.

Services.

Consultancy
UI/UX eCommerce Design
Development
Payment Integration

HappyTeePeeID’s Shopify transformation shows what’s possible when technology meets imagination. By combining streamlined backend systems with emotionally rich front-end design, Expatify helped build an online store that feels just as magical as the brand’s mission.

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