project: soul - The eyes are windows to the soul.


project: soul Story 

The eyes are windows to the soul. That is why glasses are no longer just a necessity, but a statement – a medium that conveys stories, personalities, and who the person is. Inspired by the cultural diversity when our early associate lived in different countries, we place focus on different designs and collections to suit the diverse stories of authentic humans. Thus, our vision is to create handcrafted eyewear with premium quality at a fair price; to empower individuals and give them the confidence to tell their stories proudly.

We create for those with strong perspectives and unshakable visions, or even those on a journey to get there. Therefore, the 'project' in project: soul serves as a double entendre; let our projects help you project your soul. One soul at a time, to make a change in the country.

Launched in October, 2020



The client needed a new ecommerce website to sell their unique and stylish sunglasses online. We helped create a shopping journey that is user friendly and easy to find all of their products with varied lens & informative products to make it easier for customers to shop.

We focused on analysing our client's direct online competitors - the similar online stores. We diagnosed their performance in the areas of UI, UX and users flow on desktops and mobile devices.




Our team developed functionality that allows end customers to choose & configure their lenses using the parameters of type and frame colors.

And adding a custom color swatch feature so that the UX is more attractive and makes it easier for customers to choose products.

In the future, UX will have even more interesting features and we will review it again in the case study after completion of development.

customer experience eyewear

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