Scaling New Heights: How Expatify Streamlined Shopify for Rollink's Gl

Scaling New Heights: How Expatify Streamlined Shopify for Rollink's Global Expansion.

e-commerce luggage travel

Scaling New Heights: How Expatify Streamlined Shopify for Rollink's Global Expansion.

Rollink, Hong Kong's leading provider of premium travel gear, had a vision: conquer new markets and solidify its position as a global travel brand. But their existing Shopify store, built for a domestic audience, couldn't handle the complexities of international trade and multilingual customer experiences. Enter Expatify, the Indonesian Shopify experts with a knack for turning local businesses into global powerhouses.

Our mission? To streamline Rollink's Shopify presence, optimizing it for efficiency and scalability. We overhauled the store's architecture, implementing a multi-currency framework and integrating seamless international shipping solutions. Localizing product descriptions and customer touchpoints became paramount, ensuring a culturally-sensitive experience for diverse audiences. We also implemented robust SEO strategies, propelling Rollink's brand visibility across new territories.

The Challenge.

Likening their previous website built with woocommerce. Features, animations, transitions should all match their previous website.
Ensuring website performance remains good even if a lot of assets are used.
The website should also be able to be easily customized by admins later.

Solutions.

Uses the basic theme “Dawn” and Tailwind CSS for good website performance and a faster development process.
Use metaobjects to hold a lot of custom data about products on product pages (PDP).
Compress every asset/image used so that the website remains in good performance even though a lot of images are used.

Services.

Consultancy
UI/UX eCommerce Design
Development
Payment Integration
Digital Marketing
Support

Feature.

Custom Product Detail

Using metafields on a product to select the right data for that product from metaobjects, not only makes it prettier in terms of design, but also makes things easier for you later.

Feature.

Custom Collection & Filters

Dividing product categories into several rows, and in 1 row all the products are arranged with a slide effect, provides its own challenges, especially in responsive/mobile mode. And a filter that not only selects products but also has an autoscroll effect.

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