Beyond Warranty: Proactive Care with DREW's Part Replacement Reminders

Check serial number Customer.io Reminder Warranty Registration

Beyond Warranty: Proactive Care with DREW's Part Replacement Reminders

Forget about passive warranty registrations. In today's digital age, customers crave a more holistic and personalized experience. Expatify, Official Shopify Partner for Indonesia, champions this approach. We recently collaborated with DREW, a leading air purifier brand, to create a solution that goes beyond the limitations of traditional warranties.

This case study dives into the development of Drew's "Part Replacement Reminder" feature, powered by Customer.io. Imagine a system where customers can easily register their purifier by simply checking the serial number. This seemingly simple step unlocks a world of benefits, including automated email reminders prompting them to replace air filters at optimal intervals.

Feature.

Custom Integration with Customer.io

Takes your air purifier ownership experience to the next level. This powerful integration allows Drew to leverage Customer.io's marketing automation platform. The result?Automated and personalized email reminders prompting you to replace air filters at optimal intervals. This ensures your air purifier maintains peak performance and delivers cleaner air for your home.

Feature.

Check Serial Number Availability

Streamlines the product registration process. Simply enter your air purifier's unique serial number to instantly verify its eligibility for registration. This quick and convenient feature eliminates any guesswork and ensures seamless registration for your Drew air purifier.

Feature.

My warranty products with timeline of reminders

My Warranty Products with Timeline of Reminders provides a centralized location to view all your registered products with warranty information. This innovative feature goes beyond basic warranty details by displaying a clear timeline of upcoming reminders.

The Challenge.

Data Storage and Management: Existing data storage solutions might not have been suitable for Drew's specific needs. Implementing a relational database from scratch ensured the data structure could efficiently handle product information and filter lifespans for various air purifier models.
Data Communication: Establishing seamless communication between Drew's existing systems, the Shopify store, and Customer.io presented a challenge. Developing custom APIs from scratch became necessary to facilitate the secure and efficient flow of data between the server and website (and vice versa).
User Experience (UX) Design: Creating a user-friendly registration process was crucial. Simplifying serial number verification and ensuring a smooth registration flow were paramount for optimal customer adoption.

Solutions.

Data Integration: We designed and implemented a custom relational database schema, ensuring robust data integration from disparate sources.
API Development: We built custom APIs to provide a secure and efficient data exchange layer between the server and website.
User Experience (UX) Design: We utilized Figma for iterative prototyping, conducting three rounds of client revisions to finalize the user interface design.
Third-Party Integration: We meticulously configured the AUKEY server integration to establish reliable data flow among server, customer, and administrator accounts.

Services.

Consultancy
UI/UX eCommerce Design
Development
Payment Integration
Digital Marketing
Support

With Expatify’s proactive part replacement reminders, DREW enhances customer satisfaction and product longevity. The seamless automation ensures customers receive timely alerts, leading to improved engagement and repeat purchases while reinforcing DREW’s commitment to quality and after-sales care.

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