Selling internationally on Shopify has never been easier or more powerful. Over the past year, Shopify has refined and expanded Shopify Markets, introduced Managed Markets, and enhanced localization features to streamline cross-border commerce.
At Expatify, we help merchants navigate these changes and build strategies for global growth. Here’s a strategic overview of Shopify’s international upgrades—and why now is the perfect time to expand worldwide.
Shopify Markets Becomes Managed Markets
Originally launched to simplify international selling, Shopify Markets evolved significantly with the introduction of Managed Markets:
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All duties and taxes handled: Merchants can now include duties and taxes in product prices, providing customers with a "landed cost" at checkout.
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Better international shipping rates: Shopify offers discounted global shipping options through Managed Markets.
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Merchant of Record Model: Shopify (via partners like Global-e) assumes legal responsibility for foreign transactions, simplifying compliance.
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Localized payment methods: Customers can pay using familiar local options, boosting trust and conversion rates.
This shift means merchants can scale globally without the previous barriers of taxes, compliance, and logistics complexity.
Submarkets and Regional Customization
Shopify expanded Markets functionality to allow submarkets—enabling merchants to:
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Create regional variations within larger markets
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Localize content, products, and promotions for specific countries
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Adjust pricing, inventory, and shipping rules per region
For example, a "Europe" market can have a separate "Germany" submarket with its own domain, pricing, and messaging—all while sharing backend systems.
Expatify assists merchants in structuring their markets and submarkets efficiently, ensuring maximum control and relevance.
Localized Content and Translations
Shopify has invested heavily in making localization easier:
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Translate & Adapt app: Manage multilingual content across products, collections, and pages.
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Metaobject translations: Now possible natively.
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Automatic AI translations: Shopify Magic suggests translations to speed up localization.
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Hreflang SEO tags: Automatically generated to help Google index the correct language/country versions of your site.
At Expatify, we help clients build fully localized shopping experiences—not just translated content, but market-specific storytelling.
Inventory, Fulfillment, and Compliance Enhancements
Shopify made key backend improvements for international fulfillment:
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Inventory by Market: Assign stock to specific markets to avoid cross-border shipping issues.
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Multi-origin Shipping: Ship from the closest warehouse to the customer.
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Duty and Tax Automation: Managed Markets ensures duties are collected at checkout and remitted appropriately.
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Improved Compliance Alerts: Shopify warns if critical payout, tax, or product information is missing.
All these tools work together to create a faster, more reliable shopping experience for international customers.
Why Global Expansion Is Easier Than Ever
Thanks to these innovations, merchants can now:
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Sell worldwide from a single Shopify store
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Customize offers by market
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Price strategically per region
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Comply with tax laws without needing global tax consultants
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Provide faster delivery with market-specific inventory settings
At Expatify, we’ve guided brands in fashion, electronics, and beauty through global expansions—resulting in increased revenue, lower logistics costs, and improved brand visibility.
How Expatify Can Help
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Markets Setup and Optimization: We'll configure your Markets and submarkets for maximum flexibility.
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Localized Theme and Content Strategy: We'll create or adapt your storefront to speak to international audiences.
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Logistics and Compliance Advisory: We'll set up inventory and shipping strategies tailored to your expansion plan.
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SEO Localization: We'll optimize your site structure to ensure strong visibility across global search engines.
Expanding internationally is a big opportunity—but it requires careful planning. With Expatify as your Shopify Expert partner, you can move with confidence.
Conclusion: Expand Globally with Confidence
Shopify’s latest enhancements in Markets, localization, and global logistics make it easier than ever to reach international customers while providing a localized, seamless experience.
Ready to grow your brand beyond borders? Contact Expatify today. Our Shopify Experts will guide you through a smart, scalable global expansion strategy that sets your store up for long-term success.
