Artificial Intelligence and automation have officially arrived in Shopify’s core experience—and they are here to stay. Shopify’s innovations like Shopify Magic, Sidekick, and the expanded Shopify Flow offer merchants new ways to work smarter, create faster, and sell more efficiently.
At Expatify, we guide merchants in integrating these powerful tools to unlock growth, productivity, and competitive advantage. Here’s a deep dive into how AI and automation are transforming Shopify stores in 2024 and beyond.
Shopify Magic: AI Content Creation for Everyone
Shopify Magic helps merchants generate:
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Product Descriptions: Quickly create SEO-optimized product copy based on a few keywords and tone selection (luxurious, professional, playful, etc.).
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Page Content: Draft About Us pages, FAQ sections, and more with AI assistance.
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Email Marketing Content: Suggests email subject lines, promotional content, and send time optimizations.
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Customer Support Replies: Provides suggested answers inside Shopify Inbox, pulling from your store policies.
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AI Image Editing: Remove backgrounds, enhance images, and generate context-specific photo backgrounds.
These features are designed to save merchants time, lower content costs, and maintain brand consistency.
At Expatify, we help merchants fine-tune AI-generated content to align with their unique brand voice and customer expectations—ensuring quality and authenticity.
Shopify Sidekick: Your Store Assistant in the Admin
Sidekick is Shopify's AI assistant built directly into the admin dashboard. Think of it as a smart teammate that helps you run your business.
With Sidekick, merchants can:
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Ask Store Questions: Get quick insights on sales trends, product performance, or customer behavior.
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Launch Campaigns Faster: Ask Sidekick to help set up discount codes, launch promotions, or draft social media posts.
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Get Setup Help: Step-by-step guidance on tasks like setting up a new payment gateway, creating a product bundle, or adjusting shipping zones.
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Generate Reports Instantly: Create custom reports and get summaries of store analytics without complex navigation.
At Expatify, we encourage clients to integrate Sidekick into daily operations—freeing up their time to focus on strategy rather than admin tasks.
Shopify Flow: Automation for All Merchants
Formerly exclusive to Shopify Plus, Shopify Flow is now available to all merchants—allowing for powerful business automation without coding.
Flow enables merchants to:
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Automate Repetitive Tasks: Auto-tag VIP customers, notify staff when high-value orders are placed, flag low inventory items, and more.
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Connect Multiple Apps: Build workflows that integrate loyalty apps, CRMs, marketing tools, and logistics systems.
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Run Custom Code: Shopify added a "Run Code" block that allows inserting custom JavaScript directly into flows—unlocking advanced logic without needing a separate app.
Examples of Flows Expatify builds for clients:
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Welcome emails triggered by customer behavior
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Pre-order management flows
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Tiered loyalty reward assignment
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Fraudulent order tagging based on custom rules
The result? Merchants automate hours of work every week, reduce errors, and improve operational consistency.
Why AI and Automation Matter for Shopify Merchants
Incorporating AI and automation means:
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Faster Time-to-Market: Product launches, marketing campaigns, and store updates happen quicker.
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Lower Operational Costs: Reduce reliance on external content creators and manual administrative tasks.
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Better Customer Experiences: Faster responses, smarter segmentation, and more personalized communication.
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Competitive Advantage: Merchants who use AI tools can adapt faster, react to trends sooner, and scale smarter.
At Expatify, we believe that merchants who embrace these innovations now will be the ones leading their categories tomorrow.
How Expatify Can Help
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AI Content Strategy: We'll help you leverage Shopify Magic while maintaining brand integrity.
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Sidekick Training: We'll show your team how to use Sidekick to boost productivity.
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Flow Automation Setup: We'll design and build high-impact Shopify Flows tailored to your unique operations.
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Performance Optimization: We'll continuously monitor AI workflows to ensure they deliver tangible business value.
With the right setup, these AI tools don’t just make life easier—they can directly grow your revenue.
Conclusion: The Future of Commerce is Intelligent
Shopify’s innovations in AI and automation redefine what’s possible for merchants of all sizes. Whether you're launching your first product or managing a multi-market enterprise, tools like Magic, Sidekick, and Flow give you superpowers to operate more efficiently and creatively.
Ready to integrate Shopify's AI and automation into your store? Contact Expatify today. We'll help you work smarter, automate faster, and stay ahead in the evolving world of ecommerce.
