Every Shopify merchant knows that the checkout is a make-or-break moment for conversions. Yet until recently, only Shopify Plus users had the privilege of deeply customizing the checkout process. For mid-to-advanced Shopify merchants in Indonesia, this limitation has been especially frustrating – a missed opportunity to infuse local flair, build trust, or nudge that last-minute upsell. Enter Checkout Blocks, a game-changing Shopify app that puts more checkout control in your hands, no matter which plan you’re on. In this article, we’ll introduce what Checkout Blocks is, why it’s so useful across all Shopify plans (yes, even if you’re not on Plus), and how it can help Indonesian stores boost conversions and revenue.
What is Checkout Blocks?
Checkout Blocks is a free Shopify app (developed by Shopify itself) that allows you to customize aspects of your checkout and post-purchase pages using a simple drag-and-drop interface. Think of it as building blocks for your checkout: you can add new content, messages, or even extra form fields – all without writing a single line of code. These “blocks” are essentially elements (like text boxes, banners, product offers, etc.) that you can place in designated areas of the checkout flow or on the Thank You/Order Confirmation page. The app leverages Shopify’s new checkout extensibility features, meaning it’s built to work seamlessly and securely within the Shopify checkout (no hacky workarounds required).
One of the most persuasive reasons to try Checkout Blocks is that it levels the playing field. Historically, Shopify restricted checkout customization to Plus merchants, but Checkout Blocks has changed that. In fact, as of Shopify’s Winter ’25 release, all Shopify plans can now make simple customizations on the thank you and order status pages with the free Checkout Blocks app, no coding required. In other words, whether you’re on Basic, Shopify, or Advanced, you can now enhance the post-purchase experience in ways that used to require a Plus plan or custom development. And if you are on Shopify Plus, Checkout Blocks unlocks even more powerful capabilities to tweak the checkout itself.
Why Checkout Blocks is a Game-Changer (Even for Non-Plus Merchants)
For many Indonesian merchants, Shopify Plus’s hefty price tag isn’t feasible. Yet, every merchant wants to optimize their checkout for higher conversions. Checkout Blocks bridges this gap by bringing more customization to all Shopify stores.
As Shopify Experts in Indonesia, here at Expatify, we’ve seen firsthand how impactful Checkout Blocks can be for merchants wanting more control without having to upgrade to Plus. We’ve implemented Checkout Blocks for several of our clients, helping them improve post-purchase upsells, localize messages for Indonesian customers, and streamline payment instructions for methods like bank transfer or COD.
Here’s why this app deserves your attention:
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Broad Compatibility Across Plans: On any paid Shopify plan (Basic and up), you can use Checkout Blocks to customize your Thank You page and Order Status page with dynamic or static content. This means you can add personalized messages, promotional banners, or even product recommendations that appear right after a customer completes an order. It’s a chance to immediately re-engage customers at the moment of highest satisfaction (when they’ve just bought something). No Plus required for these post-purchase enhancements.
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Next-Level Checkout Control for Plus: If you do happen to be on Shopify Plus (or aspire to upgrade in the future), Checkout Blocks truly unleashes the checkout’s potential. Plus merchants can not only do everything above, but also insert custom blocks within the checkout pages themselves (the information, shipping, and payment steps). This opens up possibilities to add fields (e.g. a “gift note” textbox or a checkbox for terms acceptance), re-order or hide certain delivery/payment options, auto-apply special discounts, and more. In short, it brings the kind of deep customization previously only possible with checkout.liquid or custom code – now in a user-friendly app interface.
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No Coding Needed: Whether you’re editing post-purchase pages on a Basic plan or fine-tuning the checkout on Plus, you don’t need to touch code. Checkout Blocks uses a visual editor and predefined block elements, so you can implement changes with just a few clicks. This is fantastic news for merchants who aren’t developers, and it ensures you don’t accidentally break the checkout with a code mistake.
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Official Shopify App: Because Checkout Blocks is built by Shopify (and was even featured in Shopify’s updates), you can trust its quality and compatibility. It works with the latest themes and checkout extensibility framework, so you won’t have to worry about it conflicting with your store or slowing down the checkout. It’s also free to install and use, which lowers the barrier to trying it out.
In essence, Checkout Blocks empowers all merchants – from small local boutiques on Shopify Basic to scaling brands on Plus – to take greater control of the critical checkout experience. And more control means more opportunity to optimize that experience for higher conversion rates, larger basket sizes, and stronger brand trust.
Key Features and Benefits of Checkout Blocks
Checkout Blocks comes packed with features that can dramatically enhance your checkout’s effectiveness. Let’s look at some of the key features and how they translate into benefits for your store:
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Upsell & Cross-Sell Opportunities
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Custom Messaging & Content
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Branding & Design Flexibility
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Custom Form Fields
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Conditional Display Logic (Dynamic Content)
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Payment and Delivery Option Control
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Address Validation & Restrictions
Use Cases: How Indonesian Merchants Can Leverage Checkout Blocks
Let’s explore a few hypothetical (but totally achievable!) use cases of Checkout Blocks that could be especially relevant for Shopify merchants in Indonesia:
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1. Free Shipping Upsell Banner
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2. Thank-You Page Product Recommendation
One of our clients, an Indonesian fashion brand running on a Shopify Basic plan, was struggling to reduce customer confusion with manual bank transfers. With Checkout Blocks, we helped them insert a custom confirmation message and transfer instructions on the Thank You page. The result? Fewer abandoned orders and smoother payment flows. That’s the kind of small change that creates a big impact — and why we recommend Checkout Blocks to many of the merchants we support through Expatify.
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3. Local Language Greetings and Info
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4. Payment Method Specific Instructions
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5. Expressing Brand Values or Urgency
Each of the scenarios above highlights how Checkout Blocks can address a specific need or opportunity in the checkout process. From marketing campaigns to operational notes, the flexibility of adding tailored content ensures your checkout isn’t a one-size-fits-all dead end, but rather a living part of your sales funnel that can adapt to customers’ needs.
Conclusion: Take Control of Your Checkout Today
Your Shopify store’s checkout no longer has to be a “locked box” that you can’t tweak. Checkout Blocks puts the keys in your hand – empowering you to add content, offers, and personal touches that can significantly improve the customer’s checkout experience and your bottom line.
Whether you’re running a small boutique on a Basic plan or managing a fast-growing brand in Indonesia, this app opens up new possibilities to optimize checkout UX and capture more revenue where it counts most.
In the competitive e-commerce market (especially here in Indonesia), providing a smooth, customized checkout can be a true differentiator. Shoppers appreciate a checkout that feels trustworthy, informative, and even delightful.
With Checkout Blocks, you can achieve all that without needing to upgrade to Plus or hire a developer to custom-code a solution. It’s a persuasive example of Shopify’s ecosystem evolving to support merchants at every level.
At Expatify, we specialize in helping Shopify merchants in Indonesia unlock the full potential of tools like Checkout Blocks — from setting up strategic upsells to customizing your checkout for local market needs.
If you're unsure where to start or want expert help optimizing your Shopify checkout, get in touch with us — we’re happy to help you build a high-converting checkout experience that fits your business goals.
Don’t let your checkout be an afterthought. Turn it into a conversion-driving asset today with Checkout Blocks. Install the app, experiment with its powerful features, and watch as your store’s checkout transforms from a standard step into a strategic advantage.
Your customers – and your revenue charts – will thank you for it!
