Streamlining Fashion eCommerce: How Expatify Automated Product Visibil

Streamlining Fashion eCommerce: How Expatify Automated Product Visibility and Promotions for Sallangsallang

Fashion & Accessories Online Shopping Experience Product Discovery

Streamlining Fashion eCommerce: How Expatify Automated Product Visibility and Promotions for Sallangsallang

Sallangsallang is an Indonesia-based multi-brand fashion retailer specializing in authentic Korean and international fashion brands.

Founded in 2017, the company has grown from a single-brand seller into a curated fashion platform offering thousands of ready-to-ship products across bags, apparel, footwear, and accessories. Alongside its online presence, Sallangsallang also operates a showroom experience and personalized pre-order service for customers seeking exclusive items.

With a rapidly growing catalog and frequent promotional campaigns, the brand required a more scalable Shopify setup that could streamline inventory visibility, product discovery, and campaign management.

Feature.

Automated Fresh Stock Section

We created a dynamic Fresh Stock section that automatically displays products whenever inventory is newly updated or restocked inside Shopify. Instead of manually curating recently replenished items, the system instantly pushes fresh inventory into the dedicated section.

Feature.

Automated New Arrivals Section

To improve product discovery, we also implemented an automated New Arrivals section that showcases the latest products added to the store. As new products are published in Shopify, they are automatically displayed in the New Arrivals collection without requiring manual updates from the admin team.

Feature.

Brand-Based Flash Sale System

We implemented a custom Flash Sale per Brand system, allowing each brand to run independent promotional campaigns directly within their own collections. Instead of combining all discounted products into a single generic sale page, Sallangsallang can now organize flash sales separately for each brand.

The Challenge.

Dynamic Inventory Updates

Sallangsallang frequently updates product stock and launches new collections. Managing fresh stock visibility and new arrivals manually became increasingly inefficient as the catalog continued to grow.

Brand-Based Promotional Management

The store regularly runs flash sale campaigns across multiple brands. However, organizing separate promotional flows for each brand required a more flexible and scalable system inside Shopify.

Product Discovery Experience

With thousands of fashion products available, customers needed a smoother browsing experience to easily discover newly restocked items, latest arrivals, and limited-time promotions.

Solutions.

Expatify developed a customized Shopify experience for Sallangsallang focused on automated product visibility, brand-based promotional management, and improved product discovery.
The implementation included dynamic Fresh Stock and New Arrivals sections, alongside a custom Flash Sale system tailored for individual brand collections.

The Impact

Automated Product Visibility: Fresh Stock and New Arrivals are now updated automatically, reducing manual admin work while keeping the storefront consistently fresh and engaging.
More Organized Promotional Campaigns: The brand-based Flash Sale system allows Sallangsallang to manage promotions more efficiently across different collections and campaigns.
Improved Shopping Experience: Customers can now discover newly restocked products, latest arrivals, and ongoing promotions more easily through a cleaner and more dynamic browsing experience.

Most importantly, the website now supports Sallangsallang’s fast-moving fashion business with a more scalable and automation-driven Shopify ecosystem.

Services.

Shopify Consultancy
UI/UX eCommerce Design
Custom Shopify Development

Sallangsallang’s Shopify implementation demonstrates that modern fashion eCommerce is not only about showcasing products, but also about creating a seamless and scalable shopping experience behind the scenes.
By combining automated Fresh Stock visibility, dynamic New Arrivals, and brand-based Flash Sale management, Expatify helped Sallangsallang build a storefront that feels more organized, responsive, and aligned with the fast-moving nature of fashion retail.

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