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Overview
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Established in 2020, Lady Dream is based on a Direct to Consumer platform in which we deliver quality of excellence straight to your doorstep. No distributors, no retailers, no middlemen.
Launched in December, 2019
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Objectives and Goals
The main objective of this website is the layout and design. The client wanted a layout that easily allowed the user to digest information such as the process, types of jewellery etc. The reason for this was to decrease the number of questions the customer had, which in turn reduced the customer acquisition cost and time.
We integrated the premium feel and look of jewellery into the website in the form of colours and typography. The gold and purple colours were used throughout the entire website to achieve this type of luxurious feel. As soon as a user entered this website, we wanted no doubt in their mind that this was a jewellery brand.
