Improving Website UI & UX, For Trust and The Best User Experience.

beauty eyewear fashion

Improving Website UI & UX, For Trust and The Best User Experience.

Baltini is an innovative platform that offers in-season and genuine fashion and accessories from partner boutiques in Italy1. It provides a seamless shopping experience by partnering with high-end luxury boutiques across Italy2. On Baltini, you can browse apparel and fashion accessories from hundreds of luxury brands all in one place.

The platform features a wide range of products from various designers3. Some of the brands featured on the site include PRADA, ALEXANDER MCQUEEN, BURBERRY, VERSACE, DOLCE & GABBANA, and many more1. They offer up to 35% less from the market price and provide free express international shipping on orders above $2001.

Baltini’s business mission is to make their customers experience the wonderful sensation of satisfaction by seeing their expectations realized, and exceeded1. However, like any online transaction, it’s always important to be careful and spot any potential red flags4.

The Challenge.

The website has limitations in terms of features. For example, the website has no product filters, product reviews, or personalization.
The website couldn't scale to meet growing customer needs.
The website is not secure. For example, the website does not have an SSL certificate.

Solutions.

Create hi-fi prototyping in Figma for desktop and mobile according to the references provided.
Added new features that improve customer experience, such as wishlist, recent products, custom country switcher, custom cart drawer, etc.
Scaling its website to meet growing customer needs.

Services.

Consultancy
UI/UX eCommerce Design
Development
Payment Integration
Digital Marketing
Support

Feature.

Custom Designers

Thousands of designers neatly arranged alphabetically with a search feature. We also provide a "Scan Designers" feature to automatically filter which designers are empty or have no products.

Feature.

Season, Wishlist, Size

There are many custom features in Baltini detailed products. We developed a special wishlist feature for Baltini using Firebase/Google Cloud as a server. Also custom size dropdown with prices for each size.

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